The following privacy policy covers the website, operated by Berkshire Cycle Co.
What information do we collect about you?
We try to collect as little information as possible. The amount and type of information varies dependent upon which area of our site you are using and details of the length of time any information is retained is shown under How long do we retain your information?
If you are ordering from us
Optionally, you may also provide a
This information is stored within the website for a period of time.
If you are using our contact form:
This information is store within the website.
If you submit any other form of enquiry form, eg Product Enquiry on product pages, or similar:
This information is stored within the website.
If you email us directly:
This information is not stored within the website.
We DO NOT collect or store payment details within this website.
The internet web servers which host our website capture your public IP address and store it as part of the web access logs for our site.
How we use your information.
If you are ordering from us:
Your information will only be used to answer your enquiry
Third-Party processing of your information
How long do we retain your information?
Our website has automated features which ensure that no personally identifiable information is retained for any longer than is strictly necessary.
For information held because you have ordered from us, the period is 366 weeks after which time your personal information is removed from the order record within our website.
If you apply for finance through our website, but the transaction does not complete for whatever reason, your personal information is automatically removed from the order record after 8 weeks.
If you commence but do not fully complete an order with us, some of your information may have been captured, however your personal information is automatically removed from the abandoned order record after 4 weeks.
If you have requested a stock alert from our website, your information is retained until the item comes back into stock, or 52 weeks, whichever is the soonest. You are required to confirm all stock alert requests, with unconfirmed requests being removed after a period of 48 hours.
If you have a customer rewards account, it will remain active unless you request us to remove it. If you decide to have your account removed, any points balance will be lost.
If you leave a product review, it will remain active unless you request us to remove it.
How secure is your information?
Your connection to this website utilises SSL technology which encrypts all communications between your browser/device and the site.
Once any information you share with us is received, any data we store within the website is stored in an encypted format which can only be accessed by members of the team.
Access to the administrative sections of our website is tightly limited to prevent access from outside our organisation.
Whilst we cannot 100% guarantee the security of data, we take all reasonable and practical precautions to keep your information safe.
Marketing
Nobody likes to receive unwanted email (SPAM)! We will only send you marketing messages if you have requested it.
We offer two methods for you to give us your permission:
Should you wish to check the data we hold about you, you may ask for a "Subject Access Request" by contacting us. Easiest is by either
Before releasing any data, we will require proof of your identity.
You may subsequently request that any information which you believe to be incorrect be updated.
In some circumstances, we may charge a small fee to cover administrative costs, which you will be advised of at the time of your request.
Your right to be forgotten.
You may request that we remove your information from our systems. Should you wish to be forgotten, all or part (dependent upon your request) of the information we hold will be removed except where we have a legitimate legal basis for retaining it.
To ask to be forgotten please either
Before removing any data, we will require proof of your identity.
If we have a legitimate legal basis for retaining any of your information, we will inform you.
Cookies
We and our trusted partners use cookies and other technologies in our related services, including when you visit our Site or access our services.
A "cookie" is a small piece of information that a website assign to your device while you are viewing a website. Cookies are very helpful and can be used for various different purposes. These purposes include allowing you to navigate between pages efficiently, enable automatic activation of certain features, remembering your preferences and making the interaction between you and our Services quicker and easier. Cookies are also used to help ensure that the advertisements you see are relevant to you and your interests and to compile statistical data on your use of our Services.
The Site uses the following types of cookies:
a. 'session cookies' which are stored only temporarily during a browsing session in order to allow normal use of the system and are deleted from your device when the browser is closed;
b. 'persistent cookies ' which are read only by the Site, saved on your computer for a fixed period and are not deleted when the browser is closed. Such cookies are used where we need to know who you are for repeat visits, for example to allow us to store your preferences for the next sign-in;
c. 'third party cookies' which are set by other online services who run content on the page you are viewing, for example by third party analytics companies who monitor and analyze our web access.
Cookies do not contain any information that personally identifies you, but Personal Information that we store about you may be linked, by us, to the information stored in and obtained from cookies. You may remove the cookies by following the instructions of your device preferences; however, if you choose to disable cookies, some features of our Site may not operate properly and your online experience may be limited.
We also use a tool called “Google Analytics” to collect information about your use of the Site. Google Analytics collects information such as how often users access the Site, what pages they visit when they do so, etc. We use the information we get from Google Analytics only to improve our Site and services. Google Analytics collects the IP address assigned to you on the date you visit sites, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Google’s ability to use and share information collected by Google Analytics about your visits to this Site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy.
Links to other websites.
This website may contain links to third party websites. We are not responsible, nor have control of the privacy policies or practices of third party websites. No information provided through this website will be passed to a third party website except where specifically stated above under
How we use your information.
Changes to our privacy policy.
Periodically, we may review our policy, for example if we change partners for payment processing or deliveries. Such changes will be reflected here at the earliest opportunity and you should check each time you share information with us that you are still happy to do so.
This policy was last updated 13.01.2021
How to contact us.
If you have any questions or concerns about this policy, you may contact us by either phone, email or post and we will do our best to answer your questions/concerns as quickly as possible.